We Are Fluide Campaign
THE ASK
Create a campaign book for your client’s brand that includes a creative brief, 3 print ads, a non-traditional ad, a microsite and a site map. The campaign must appeal to a demographic that the product does not normally acknowledge.
THE WORK
My team created a campaign for We Are Fluide - a makeup company for all gender identities. The product being advertised is We Are Fluide’s 7-free polish. Our chosen target audience is LQBTQ + individuals who identify as male or non-binary and are unfamiliar with using nail polish but want to begin painting their nails
THE CONTRIBUTION
As the project manager and media planner I planned meetings, created deadlines, booked studios, and created a media plan and budget. I also photographed the campaign.
